CONFERENTIE / CONFERENCE

De Balie, Amsterdam
14 januari / 14 January 2010
9.30 – 17.00 hrs

Watch the conference video

Aan het begin van de eenentwintigste eeuw speelt ons leven zich af in een aaneenschakeling van databases en spreadsheets. Nooit werd de invloed van databases, Excel-sheets en algoritmes duidelijker zichtbaar dan tijdens de kredietcrisis. Verblind door de schoonheid van imponerende mathematische systemen dacht men de risico’s van investeringen exact te kunnen bevatten.  Ook in de media-wereld is de aandacht voor de alsmaar toenemende datastromen onmiskenbaar.  Datavisualisatie – een genre waarin datastromen op prikkelende, poëtische of juist inzichtelijke wijze worden verbeeld – heeft de afgelopen jaren een hoge vlucht genomen. Zowel door de groeiende beschikbaarheid van veel data, als door het verlangen om door middel van visualisaties grip te krijgen op steeds complexere werkelijkheden. Maar doen we er wel altijd goed aan zo’n grote rol toe te dichten aan cijfermatige informatie? Welke nieuwe vormen van vertellen kunnen datavisualisaties werkelijk opleveren? Kan de datafilm de nieuwe documentairevorm worden?

De Mediafonds@Sandberg conferentie gaat in op de mogelijkheden en gevolgen van deze ontwikkelingen voor mediamakers.

Installaties / Installations

Floris Douma
Crisis Telex

Crisis Telex was Floris Douma’s graduation project this year at the Design Academy Eindhoven. It’s a printer with a live connection to an online feed of news articles linked to the financial crisis, which shows not only the excessive growth of published material but also how the crisis has become blended with all sorts of other subjects. www.florisdouma.nl

Judith de Leeuw
A Journey through Fluctuating Currency

Judith de Leeuw is a designer and filmmaker. She studied writing and fine art at the Rietveld Academy and graduated in 2009 from the Sandberg Institute; her final projects included A Journey Through Fluctuating Currency, an inventory of the unspoilt nature of banknotes.

Henrik van Leeuwen
Where Is the True Value?

During his studies at the Sandberg Institute, designer Henrik van Leeuwen created the installation Where Is the True Value?, in which ‘worthless’ old money is converted into ‘valuable’ new money.

PROGRAMMA / PROGRAM

9.30 Registration

10.00 Hans Maarten van den Brink
Welcome

10.05 Annelys de Vet
Introductie

10.10 Liesbeth Noordegraaf-Eelens
De macht en afhankelijkheid van het modelleren / The Power and Dependency of Modelling

10.50 Koert van Mensvoort
Het medium geld / The Medium of Money

11.20 Christian Nold
Bijlmer Euro

12.50 Floris Douma
Crisis Telex

12.55 Henrik van Leeuwen
Where Is the True Value?

12.00 Lunch

13.o0 Richard Rogers

Mapping for People

13.40 Staffan Landin
Gapminder

14.20 Yuri Engelhardt, Martijn de Waal, Raul Niño Zambrano
Datafilm Snapshots

15.00 Pauze / Pause

15.15 Judith de Leeuw
A Journey through Fluctuating Currency

15.20 Ian Forrester
BBC Backstage

16.00 Catalogtree (Joris Maltha)
Form =

Behaviour

16.30 Mieke Gerritzen
Infodecodata

17.00 Borrel / Drinks

Moderator: Annelys de Vet (Sandberg Instituut)

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LOCATIE / LOCATION

De Balie
Kleine Gartmanplantsoen 10, Amsterdam
www.debalie.nl

Tijd / Time: 9.30 – 17.00 hrs
Toegang gratis / Free entry

Nederlands en Engels gesproken / Dutch and English spoken

Registreer via / Register on this link
Grotere kaart weergeven
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De conferentie wordt georganiseerd door het Mediafonds in samenwerking met de afdeling Ontwerpen van het Sandberg Instituut en vormt de aftrap van de masterclass Mediafonds@Sandberg. Hierin werken documentairemakers  samen met ontwerpers aan nieuwe culturele mediaproducties die de digitale grenzen verkennen. De eindresultaten worden gepresenteerd op 12 mei 2010 (o.v.).

The conference is organised by the Mediafonds in collaboration with the design department of the Sandberg Institute Amsterdam and is the opening event of the Mediafonds@Sandberg masterclass, in which documentary makers and designers will work together on new cultural media productions that explore digital boundaries. The final results will be presented on 12 May 2010 (TBC).

SPREKERS / SPEAKERS

Hans Maarten van den Brink (Mediafonds)
Introductie


Ian Forrester

BBC Backstage

Ian Forrester, a developer and designer like no other, heads up the BBC’s Backstage. Backstage makes available as much BBC data as possible for any member of the public to republish, remix and mash up under a non-commercial licence. In his talk Forrester will give insight into the philosophy behind BBC Backstage. What kinds of interesting applications have come out of it? What are the critical factors in engaging audience and developers? What kind of datasets does the BBC provide, and how do they match the interest of the audience? www.welcomebackstage.com


Mieke Gerritzen

Infodecodata

The major trend within the graphic design profession is currently data visualisation, also called knowledge visualisation or scientific visualisation, an area that concentrates on the visual display of data. Although in the past, sources of information such as newspapers and books were made up almost entirely of text, we are currently seeing more and more diagrams, pictograms, maps and graphs. The next exhibition at the Graphic Design Museum in Breda, Infodecod

ata, will focus on the world of information that confronts us every day. In her talk, museum director Mieke Gerritzen will give a preview of the show. Gerritzen is the former head of Stifo@Sandberg and used to lead the design department at the Sandberg Institute.  www.graphicdesignmuseum.nl


Staffan Landin

Gapminder
www.gapminder.org


Joris Maltha (Catalogtree)

Form = Behaviour

Catalogtree is a multidisciplinary design studio founded in 2001 by Daniel Gross and Joris Maltha. The studio works continuously on commissioned and self-initiated design projects. They believe form = behaviour. Generative design, programming, typography and the visualisation of quantitative data are part of their daily routine. Recent endeavours include pneumatic pushpin firing at moving targets, irregular print-screen development, isograms and the visualisation of the parking behaviour of New York diplomats. www.catalogtree.net


Koert van Mensvoort

The Medium of Money

A historical, contemporary and future timeline of the various payment media in which money has appeared (from ancient Chinese spade money and African mobile calling credit to virtual cash in Second Life and eco-money in South America). Koert van Mensvoort received an MSc in Computer Sciences from Eindhoven Technical University in 1997, an MFA from the Sandberg Institute in 2000, and a PhD in industrial design from Eindhoven Technical University in 2009. He is director of the All Media Foundation and an assistant professor at the Eindhoven Technical University, where he heads the Next Nature department.  www.koert.com


Christian Nold

Bijlmer Euro

Christian Nold is an artist, designer and educator working to develop new participatory models for communal representation. The Bijlmer Euro is a research project and practical experiment to create a ‘parasitical currency’ for southeast Amsterdam. Like other complementary local currencies, such as the Lewes Pound, it is designed to support local development and identity. Uniquely, the Bijlmer Euro uses recycled RFID tags to track where the money goes and visualise this for the local community. The Bijlmer Euro will be physically implemented at the beginning of 2010 – so get involved! www.christiannold.com


Liesbeth Noordegraaf-Eelens

The Power and Dependency of Modelling

Liesbeth Noordegraaf-Eelens is a philosopher and economist affiliated with the Nederlandsche School voor Openbaar Bestuur and the Erasmus School of Economics at Erasmus University Rotterdam. She has published Op naar de volgende crisis (2009), Kinderen koop je in de hemel (2009) and De Overspelige Bankier (2004). She is expected to earn her PhD with a thesis on the communication of central bank presidents in spring 2010. In her lecture, she will explain how we have become more and more dependent in recent years on financial markets and thereby on economic thought, and how life course models have functioned as a means of converting personal information into financial risk.


Richard Rogers

Mapping for People

Scrape news pictures in the USA and Europe and find different pictures associated with Abu Ghraib. Query local Googles for ‘rights’ and show issue hierarchies country by country. The Web provides research opportunities that would have been improbable or impossible in the past. Web issue mapping may make things visible, but what will the consequences be? Professor Richard Rogers’s talk will provide the highlights of a decade of Govcom.org and digital methods work, including techniques, analytical tools and info-political theory. It’s the beginning of a crucial critique of information visualisation. Rogers holds the Chair in New Media & Digital Culture at the University of Amsterdam and is director of Govcom.org and the Digital Methods Initiative. He is also the author of Information Politics on the Web (MIT Press, 2004), and with colleagues he recently completed a Twitter analysis of the Iranian election. www.govcom.org


Yuri Engelhardt, Martijn de Waal, Raul Niño Zambrano
Datafilm Snapshots

Thirty minutes of data films: from explanimation to PowerPoint cinema, from emomapping to infoaesthetics, and from data whiz to data poetry.

Yuri Engelhardt is course leader in Information Visualization at the University of Amsterdam and author of The Language of Graphics. He is editorial board member of the Information Design Journal, jury member for the Dutch annual Best Infographics Award (BNO/NVJ), and a frequent speaker at international events.  www.yuriweb.com
Martijn de Waal is a writer and researcher who specialises in the relationship between technology, media and culture. He is a co-founder of DeNieuweReporter.nl, a weblog on the future of the media, and one of the initiators of The Mobile City (www.themobilecity.nl), a think tank on digital media and urban culture. He is a co-organiser of Mediafonds@Sandberg 2010 and will lead the masterclass. www.martijndewaal.nl
Raul Niño Zambrano works as a program researcher for the International Documentary Film Festival Amsterdam (IDFA), and teaches Information Visualization at the Utrecht Graduate School of Visual Art and Design and the University of Amsterdam. His recent research concentrates on Multimodal Metaphor and Data Visualization.

Annelys de Vet (Sandberg Instituut)
Moderatie